Speed and availability of charging thickest barriers to electrified car adoption by 2040
Speed and availability of charging thickest barriers to electrified car adoption by two thousand forty
Limited availability of rapid-charging stations is today the thickest barrier to the adoption of electrical vehicles, according to a fresh probe of 17,000 people from Ipsos MORI.
Speed and availability of charging fattest barriers to electrical car adoption by two thousand forty
The author(s)
- Stephen Yap Head of Customer
Limited availability of rapid-charging stations is today the thickest barrier to the adoption of electrical vehicles, according to a fresh examine of 17,000 people from Ipsos MORI. Two out of every three Britons (65%) would like the minimum acceptable length of time for a swift charge to be one hour or less, and 76% would like to be able to charge their vehicles at home.
While the government on Wednesday announced a plan to abandon sales of petrol and diesel-engined vehicles by 2040, today electrified vehicles are still a novelty for most people. So far 3% of Britons have ever driven an electrified vehicle, while 7% have been a passenger in one.
When introduced with possible reasons for purchasing an electrical vehicle, by far the most significant reason was low cost: 35% chose lower fuel costs as the most significant reason for wielding an electrified vehicle, compared with 13% who chose lower emissions and other environmental benefits. More people agree (38%) than disagree (22%) with the statement: “if petrol is affordable, I would rather purchase a vehicle with a traditional combustion engine instead of an alternative engine type.”
The Ipsos Automotive Navigator probe also exposes that range anxiety is a real issue for many Britons: 42% are worried that “public charging stations are not effortless to find” and 39% believe electrified vehicles “have a driving range that is not suitable for long distance travelling”. Six out of every ten people (62%) would like an electrified vehicle to be capable of travelling a minimum of one hundred twenty five miles on one charge.
Stephen Yap, Head of Customer at Ipsos MORI commented:
The government’s ambitious plans unveiled yesterday may just be the impetus needed to hasten the rhythm of innovation in electrified mobility. Range and battery technology will no doubt improve, but the largest challenge is rolling out charging infrastructure. Today there are just over seven hundred rapid-charging locations in the UK capable of charging in less than hour and the number is growing every week; however as yet domestic rapid-charging technology is not at the level of consumer expectation. Widespread availability of rapid charging will be the key to unlocking mass adoption of the electrical vehicle.
Technical note
Ipsos MORI interviewed a representative sample of 17,321 adults aged Legitimate+ across Excellent Britain via Ipsos Access Panels. Interviews were conducted online in June 2017. Data are weighted to the profile of the population.
